Entrepreneurship in Creative Crafts

This book explores craft entrepreneurship in a global context, defining what qualifies as a craft entrepreneur and their products. It provides an overview of the craft sector, discusses different types of creative crafts, and examines how craft makers can engage in entrepreneurial behavior and marketing. It is a valuable resource for scholars and those interested in craft making and small business development.

Format: Paperback / softback
Length: 118 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

E-commerce platforms like Etsy have played a significant role in the growth of creative craft entrepreneurs, fostering a vibrant community of artisans and makers. Craft entrepreneurship has deep connections to the cultural and lifestyle sectors, offering a unique avenue for individuals to express their creativity and turn their passion into a successful business. In response to this trend, this timely book delves into the world of craft entrepreneurship, defining what qualifies as a craft entrepreneur and their products in a global context.

The edited book kicks off with an insightful overview of the craft sector, providing a comprehensive understanding of the various aspects and challenges within this industry. Each chapter in the book offers a holistic perspective on craft entrepreneurship, exploring the unique characteristics and challenges of different creative crafts. The authors examine the entrepreneurial aspects of these crafts, highlighting how they differ from traditional products and the strategies craft makers employ to succeed in the marketplace.

The book also sheds light on the current state of development of the craft sector, examining its growth, trends, and opportunities. It addresses the various challenges faced by craft entrepreneurs, such as sourcing materials, marketing their products, and navigating the complex regulatory environment. By providing a comprehensive analysis of these issues, the book helps readers gain a deeper understanding of the craft sector's potential and the strategies needed to thrive in this industry.

Craft entrepreneurship is a rapidly evolving field, attracting scholars and individuals with a passion for craft making who aspire to turn their skills into small businesses. This book serves as a valuable resource for those seeking to explore the world of craft entrepreneurship, offering insights, strategies, and case studies to inspire and guide aspiring craft entrepreneurs on their journey.

In conclusion, the growth of creative craft entrepreneurship has been propelled by the rise journey of e-commerce platforms like Etsy, providing a platform for artisans and makers to showcase their talents and reach a global audience. This timely book offers a comprehensive exploration of craft entrepreneurship, defining what qualifies as a craft entrepreneur and their products in a global context. By providing a holistic perspective on the craft sector, addressing its challenges, and offering insights into the future of these businesses, this book serves as a valuable resource for scholars, entrepreneurs, and anyone interested in the world of craft making and entrepreneurship.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032211978